What a marketing diagnostic and 90-day roadmap should actually deliver
What Nota-B audits in Diagnose, what you get in 2–4 weeks, and how the 90-day roadmap ranks what to fix first so spend connects to pipeline.
Nota-B
A marketing diagnostic is not a brand workshop and it is not a vanity dashboard. Done properly, it answers one question: where is marketing spend going, what is it returning to pipeline and revenue, and what should change in the next 90 days?
What Nota-B audits in Diagnose
Over 2–4 weeks we look at the whole function, not just the creative:
- Channels and spend
- Campaign performance
- Funnel visibility and where leads stall
- Tooling — what’s connected, duplicated, or distrusted
- How marketing and sales hand off
Week one is access and interviews. Mid-engagement is analysis. The close is a findings report, a prioritised roadmap, and a session with your leadership team.
What you should walk away with
- Findings report — what’s working, what isn’t, and why
- 90-day roadmap — what to fix first, what can wait, what not to spend on
- Leadership session — shared agreement on the next move
The fee is scoped to business size and complexity. Diagnose is meant as a low-risk first purchase.
What the 90-day roadmap is for
Ninety days is long enough to sequence real work and short enough that the plan stays honest. Typical themes:
- Measurement and attribution gaps
- Channel cut / concentrate decisions
- Tooling cleanup
- Systems work that belongs in Build
- Accountability gaps that sometimes call for Run once the measurement picture is clear
You decide whether to continue with Nota-B after you’ve seen the findings. Some clients stop with a clear plan. Many continue when the roadmap needs systems implemented, or day-to-day ownership of the numbers.
Who Diagnose is for
Leadership teams who suspect marketing isn’t performing but can’t yet see why — especially scale-ups and mid-market companies that need clarity on spend, pipeline contribution, and what to fix first.
Read the full Diagnose offer.
Start with Diagnose.
A short, fixed-scope look at channels, spend, funnel visibility, and what marketing is actually doing to revenue — then a prioritised roadmap.
Talk to Nota-B