Marketing leadership for automotive, beauty, B2B, and the SA–Europe corridor

Nota-B works from Amsterdam with scale-ups to corporates worldwide. Sector familiarity matters when the stakes are commercial — compliance, multi-country stakeholders, or a shop that has to convert. These are the places we know well enough to be useful quickly.

Automotive and mobility

National and multi-stakeholder programmes, crowded categories, and campaigns that cannot be theatre. The work has to justify itself on revenue, not reach. Senior ownership of the commercial idea — creative in service of the sale — is the difference between a memorable film and a campaign that makes money.

Beauty, wellness, and ecommerce

Product, paid social, and a store that has to convert. Pretty work is not a strategy. We treat paid and the shop as one system: cut what looks busy, keep what moves the basket, and hold creative to the same funnel numbers as media.

B2B industrials

Longer cycles, technical buyers, and marketing that often reports activity instead of pipeline contribution. The work here is aligning messaging, demand programmes, and sales handoff to the numbers the commercial team already runs on — and building the attribution so spend can be judged the same way.

South Africa–Europe corridor

Teams expanding between South Africa and Europe need marketing that understands both markets without running two disconnected playbooks. One commercial story, local nuance where it earns its place, and systems that travel.

How we engage in any sector

The offer shape stays the same:

• Diagnose — findings and a 90-day roadmap
• Build — attribution and growth systems
• Run — day-to-day leadership when the gap is ownership of the numbers

Start with Diagnose.

A short, fixed-scope look at channels, spend, funnel visibility, and what marketing is actually doing to revenue — then a prioritised roadmap.